In compliance with the provisions of the General Data Protection Regulation (GDPR) (EU) 2016/679 of 25 May 2016, Organic Law 3/2018, of 5 December, on the Protection of Personal Data and Guarantee of Digital Rights, and Law 34/2002, of 11 July, on Services of the Information Society and Electronic Commerce, inform “Users” of the following aspects relating to the processing of their Personal Data:

Anto the art concept SCP (hereinafter “ANTO”), with ID number j10 731 628, and address at Av Francesc Macià 300 Granollers 08 401 (info@antothenewartconcept. com), collects, processes and stores personal data provided by Users when using the website www. antothenewartconcept. com of which it is the owner.
The personal data of Users is collected when using the website in the following cases:
· Procedure to register as a user of the ANTO website when creating a user profile.
· Purchase procedure for products offered for sale on the ANTO website
· Registration as a subscriber of communications sent by ANTO.
· Sending enquiries through the form enabled on the web.
Through the registration procedures described, the User gives his/her consent for such personal data to be subject to automated processing in order to be able to provide our services and for the purposes detailed in this Privacy Policy.
The data entered via the contact/inquiry form enabled on the ANTO website (name and email address) is not collected or stored for further use. Likewise, the Data collected through browser cookies are used in accordance with the regulations in force, as explained in our Legal Notice, for statistical purposes and analysis of web operation, and are not stored at any time.

The purpose of the automated collection and processing of Personal Data carried out by ANTO is to:
· Management, administration and assistance in the sales processes of the works of art offered by ANTO, requiring essential data to be able to carry out the contract.
· The provision of a service to Users to manage their profile properly using the information available on the web.
· Response to queries submitted by Users through the form available on the web.
· The sending of communications to Users and the possibility to send commercial information and/or newsletters about new works and products equivalent to those contracted, exhibitions and activities of cultural interest, which may be of interest to Users.
In order to offer products, services and information adapted to the interests of the Users, “commercial profiles” will be created that collect the information provided by the Users themselves. In no case will automated decisions be made based on these business profiles.
These Personal Data will be kept by ANTO for as long as the user does not express an interest in deleting them. However, ANTO may review the User’s data if a continuous period of inactivity is detected and will seek your prior consent to delete it.

The processing of Personal Data by ANTO is based on the execution of the sales contracts that the Users may enter into through the website www. art-madrid. com, for the achievement of which, as a contracting party, the Users have had to give their prior express consent when providing their Data. In addition, this processing is based on the consent given expressly by the data subject when subscribing to the communications system and creating a user profile on the web regarding communications of an informative and/or commercial nature made by ANTO and which do not necessarily result in the conclusion of a contract.

ANTO is the recipient of the personal data provided by the Users and will not transfer them to third parties except in cases strictly necessary to fulfill contractual obligations with the User or where there is a legal obligation to do so. For the conduct of its communications and the provision of its services, ANTO uses services and platforms for the management of shipments and digital communications with access to the Personal Data provided by Users. These services and platforms have a data processing system in accordance with this “Privacy Policy” and with the regulations in force, without transfer to third parties.


In the event that the User considers it appropriate to exercise the rights that assist them, specifically the rights of Access, Deletion, Rectification, Opposition, Portability and Limitation to the processing of their data, they can contact the person responsible for the file, at the following address email: To exercise these rights, the User must reliably identify himself by providing a sufficient identification document (DNI, Passport) and clearly indicate in the email what right he wishes to exercise in relation to the treatment that ANTO makes of his data. The User can file a claim with the State Agency for Data Protection when he considers that the exercise of the above rights has not been satisfied.


ANTO deals with Personal Data provided directly by Users as well as data obtained from publicly accessible sources. In no case do they correspond to specially protected personal data. The data collected is the minimum essential to be able to carry out the development of its own activity of information and marketing of products on the web.


ANTO guarantees the security and confidentiality of the data provided. The company has adopted the security levels for the protection of personal data appropriate to the quality of the data provided by the Users, such as the SSL certificate, trying to install all the means and technical measures of protection at its disposal to avoid its alteration, loss , treatment or unauthorized use.